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Gad Saad

About Me

Dr. Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015), and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage.

Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences, along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics (Google Scholar).  His Psychology Today blog (Homo Consumericus) and YouTube channel (THE SAAD TRUTH) have garnered 7.2+ million and 30.4+ million total views respectively.  His podcast titled The Saad Truth with Dr. Saad, which is available on all leading podcast platforms, has yielded 7+ million downloads since June 2020.
In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.  His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released on October 6, 2020.  It has since become an international bestseller with contracted foreign rights in 20+ languages.  His fifth book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life will be released on July 25, 2023.

Home: About
Books: The Parasitic Mind


The Saad Truth about Happiness

The Parasitic Mind

Soft cover now available

International Best Seller

The Saad Truth about Happiness 8 Secrets for Leading the Good Life
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The Consuming Instinct
The Evolutionary Bases of Consumption
Evolutionary Psychology in the Business Sciences
The Saad Truth with Dr. Saad Podcast


The Saad Truth with Dr. Saad

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