Dr. Gad Saad is currently a scholar at the Declaration of Independence Center for the Study of American Freedom at the University of Mississippi.  He is also a Professor of Marketing at Concordia University (Montreal, Canada), and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption (2008-2018). In 2024-2025, he was a visiting professor and global ambassador at Northwood University. He has also held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Dr. Saad received the Faculty of Commerce’s Distinguished Teaching Award in June 2000, and was listed as one of the ‘hot’ professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years (2011-2015), and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year (International), which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage.

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Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (translated into Korean and Turkish); The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences, along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics (Google Scholar).  His Psychology Today blog (Homo Consumericus) and YouTube channel (THE SAAD TRUTH) have garnered 7.2+ million and 42+ million total views, respectively.  His podcast, The Saad Truth with Dr. Saad, which is available on all leading podcast platforms, has yielded 12+ million downloads since June 2020.
 
In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.  His fourth book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released on October 6, 2020.  It has since become an international bestseller with contracted foreign rights in 20+ languages.  His fifth book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life was released in 2023.  His forthcoming book Suicidal Empathy: Dying to be Kind will be released on May 12, 2026.